Oh Tiger, what are you doing, man?! How can the biggest personal brand in sports, the best golfer ever, double-bogey like that (or nonuple-bogey, actually, presuming there are, in fact 10 mistresses and marriage is a par-one)? Tiger makes $100 million or more per year from endorsements–more the result of his personal brand than his golf swing. His brand transcends the sport. He is The Natural …
December 11, 2009
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